Portfolio
Lowdown
Client
Lowdown
Details
Lowdown is a natural skin care company that specializes in products made with rice extract.
Lowdown’s initial launch product is shampoo that is designed to cleanse and nourish the hair. The shampoo is made with rice extract, which is rich in vitamins and minerals that can help to strengthen and protect the hair.
My Role
As a designer, I was tasked with creating a new brand identity for Lowdon. The main objective was to increase the exposure of the brand and increase conversions, which would lead to a higher ROI. The client wanted a high-end, classy look that would appeal to a broad audience. I delivered a minimalist, luxury, high-end look with Greek undertones.
I began the process by conducting research on the target audience. I wanted to understand what they liked and disliked about the current brand identity. I also looked at similar brands in the industry to get ideas for inspiration.
Once I had a good understanding of the target audience, I began to develop a new brand identity. I wanted to create something that was both modern and timeless. I also wanted to create something that was unique and would stand out from the competition.
