FACELESS

Client

FACELESS

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Details

FACELESS are one of the first fluid avatar collectibles, creating custom Metaverse avatars, without programmatically generating them and designed to exist across the Metaverse.

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Faceless Avatar assets completed a commercial pilot generating $100,000 in 17 minutes in a proof of concept of its business model.

My Role

I was heavily involved in the design process for FACELESS, and I played a key role in its success. As the creative lead, my responsibilities included developing the creative strategy, branding, and creative direction for the project.

 

One of the first things I did was to identify the target audience and define the project's goals. This allowed me to develop a creative concept that would resonate with the audience and help us achieve our objectives. I also worked closely with the marketing team to develop a comprehensive marketing plan for the project.

 

Branding was another important aspect of my work. I created the logo and developed the color palette that would be consistent with the project's overall aesthetic. I also worked closely with the development team to ensure that the FACELESS website and user interface reflected the brand identity we had created.

 

Creative direction was another critical part of my work. I collaborated with 3D artists and designers to ensure that their work met our project's creative standards. I also worked closely with the development team to ensure that the project's code was well-written and easy to use.

 

In addition to my creative responsibilities, I also managed the project's progress from start to finish. I set deadlines, tracked progress, and resolved any issues that arose during the project. I worked closely with the in-house team and outsourced teams to ensure that the project was completed on time and within budget.

 

Overall, my creative vision and project management skills helped to ensure that FACELESS was a success. I am proud to have played a crucial role in the design process and am thrilled with the results we achieved.